Put your name
on the water.
Phoenix youth learn to paddle. You become the brand they grow up with. Six tiers from $895 to $25k.
100% athlete-direct. Instructor pay from tuition, never sponsors. The Code →
Five seats.
All open.
We're cutting the ribbon on Spring 2027 with five — and only five — Founding Partners. Founding rate locked for three years. After spot #5 is claimed, the door closes until 2030.
Your tier pricing is frozen at 2027 rates through Spring 2030. By then we expect to be at 4 lakes and 600 athletes — your renewal rate would 3× otherwise. Founding Partners pay the same as today.
For your CMO or designer — save the page as PDF, grab the logo + colors + share card.
Kids don't need
another screen.
They need a
lake at sunrise.
Tween mental-health charts look like a cliff. Phoenix has 320 sunny days and a lake in the middle of town. We're not running a sport. We're running a counter-program.
99 coach-witnessed badges. 8-week seasons, 4 times a year. Real instructors paid real money. Boards that fit a 12-year-old's body. A trophy URL grandma can text. Every athlete wakes up Saturday and wants to paddle.
Sponsorship here isn't marketing spend. It's the only line item on your P&L that ends with a 13-year-old saying “I did it.” Stand next to that. The audience comes free.
Not a banner at a
random Saturday.
Most youth-sports sponsorships are a vinyl rectangle on a fence nobody photographs. We built Arizona SUP differently. Every athlete has a public trophy URL their parents share with grandparents. Every parent gets a Friday email with four share-ready photos. Every Sunday, a digest. Every badge they earn, a notification.
Sponsorship at AZ SUP puts your brand on every one of those surfaces — for an audience of Phoenix paddle families who chose to spend their weekends on the water, not on a screen. Six tiers, full transparency, real partners. Let's build something.
Reach in
the numbers.
Projected at capacity for the first full year. We'll show you the actual opens, clicks, and trophy-URL views from our most recent quarter — just ask.
Every athlete has a public page (arizonasup.com/their-name). Parents text it to grandparents in week 1; it auto-updates with photos, badges, race times all season.
Friday 5 PM email to every parent: 4 share-ready photos + 4 caption styles + week's badges. The highest-engagement touchpoint we have.
Sunday morning recap email — what they earned, what's next, who's carpooling. Quiet read with coffee.
Coach-witnessed achievement system across Technique, Challenges, Adversity, Awards, Racing, Character, Season, Rare. Earned, posted, and screenshotted constantly.
Mid-season + finale broadcasts from the Tempe Town Lake beach — heat-by-heat updates piped to the family group chat.
Auto-generated photo book at season's end. Optional order-at-cost or free PDF. Sits on coffee tables for years.
The athletes
behind the deal.
Composite athletes — built from real intake interviews — to protect the privacy of real youth. Names changed, stories real. This is who shows up to a Tuesday practice.
Three years of screens through middle school. Mom found us on Instagram and signed her up on a hunch. Three weeks in she earned her Pivot Turn badge and asked if she could come to Saturday practice too.
“I didn't know I could like a sport.”
— Maya · week 4
ADHD diagnosis last year. His dad said the only thing that calms him is moving water. He missed two practices in his first 8-week season — both because he was already at the lake paddling.
“He sleeps through the night now.”
— Jaxon's dad · week 6
Wants to race the Carolina Cup youth division by 17. We're her first real coaching. Her PR dropped 47 seconds in one season. Her trophy URL has 1,200 views — most of them her grandfather in Hermosillo.
“Tell my coach I want a faster board.”
— Sofia · week 8
$895 puts one of these athletes on the water. $25,000 puts your brand next to all of them — and the 150 more we're onboarding this year.
Mock-ups of every
placement.
We don't sell vague promises. Here's what your brand actually looks like on each surface. Swap our placeholder for your real logo and we'll send back a custom proof in 48 hours.
Logo footer on every athlete page
Logo locked into the masthead
Your name etched on the medals
Patch on every instructor, every practice
Pick where
you fit in.
Each tier is exclusive in something — title rights, a team, a race day, a badge. Below each card is what you get. Everything is customizable; this is a starting point, not a take-it-or-leave-it menu.
You become the season.
- ✓Title rights: "Spring Season presented by [Your Brand]"
- ✓Logo on every athlete's trophy URL footer — all season, every share
- ✓Logo locked into the Weekly Drop email masthead (8 weeks × 4 seasons)
- ✓Race Day Live broadcast title sponsor — naming + on-screen brand
- ✓A custom co-branded badge in the 99 (your name, your design)
- ✓4 fully-funded scholarship athletes named in your honor
- ✓Tempe Town Lake practice-site banner (12′ wide, premium placement)
- ✓Logo on coach jerseys + on-water polos
- ✓Full back-cover page in the season-end hardcover keepsake book
- ✓1 custom sponsor-story video per season, produced + shared
- ✓Founder dinner + season-finale recognition on the beach
Own a team. Own a tribe.
- ✓Team naming rights — "🐬 Dolphins presented by [Your Brand]"
- ✓Logo on the Sunday Digest email (every parent, every Sunday)
- ✓Logo on the team's public page on arizonasup.com
- ✓A co-branded badge in the 99 (we design with your team)
- ✓2 scholarship athletes funded under your team
- ✓Tempe Town Lake banner (8′ wide)
- ✓Logo on coach jerseys for the assigned team
- ✓Half-page ad in the season-end hardcover keepsake book
- ✓Race Day shout-outs every podium ceremony
- ✓Quarterly impact email + a private parent-thank-you reel
Be the medal moment.
- ✓Race Day banner + naming rights for one race day (Week 5 or Week 8)
- ✓Logo etched onto race medals handed out that day
- ✓Logo on the Weekly Drop email the week of the race
- ✓1 scholarship athlete funded for the season
- ✓On-site booth or brand activation at the race (10′ × 10′)
- ✓Race-recap email post features your name + a link to your site
- ✓Photos of athletes wearing your medals — released for your social
Power one team · one season.
- ✓Logo on every practice-plan email for one team, all 8 weeks
- ✓"Sponsor of the Week" feature inside one Sunday Digest
- ✓Logo inside the Coach Playbook — instructors see it before every practice
- ✓A 50% scholarship gift toward one athlete's season
- ✓Logo on the schedule page on arizonasup.com
- ✓Mention in the season-end keepsake book
Start a relationship.
- ✓Logo on /sponsors page on arizonasup.com
- ✓A "Tide partner" shout-out in one Sunday Digest
- ✓Tempe Town Lake yard-sign banner for all 8 weeks
- ✓One social-media partner post from our channel
- ✓First right of refusal to upgrade tiers next season
Send one kid to the water.
- ✓$895 covers one Academy season athlete (8 weeks · Tempe Town Lake) — full gear + instruction
- ✓$2,295 covers one Field School student (6 weeks · Lake Saguaro · ESA-eligible homeschool curriculum)
- ✓$3,270 covers one Adaptive 1:1 student (DDD-served · sensory-friendly · HIPAA-aware progress notes)
- ✓Optional named dedication on the kid's trophy URL or transcript
- ✓Hand-written thank-you note from the family
- ✓Photos + season recap delivered to you
- ✓Tax-deductible · Arizona SUP Academy is a 501(c)(3) (IRS determination pending)
What lands on
each tier.
One scroll, every benefit. Swipe to compare on mobile.
| Benefit | 🪔 Lighthouse $25,000 | ⚓ Flagship $10,000 | 🏁 Captain $5,000 | 🚣 Crew $2,500 | 🌊 Tide $1,000 | ⭐ Scholarship $895 – $3,270 |
|---|---|---|---|---|---|---|
| Season title rights | ✓ | · | · | · | · | · |
| Team naming rights | ✓ | ✓ | · | · | · | · |
| Race Day naming + medals | ✓ | · | ✓ | · | · | · |
| Custom badge in the 99 | ✓ | ✓ | · | · | · | · |
| Trophy URL footer logo | ✓ | · | · | · | · | Dedication |
| Weekly Drop masthead | ✓ | · | 1 wk | · | · | · |
| Sunday Digest logo | ✓ | ✓ | 1 wk | 1 wk | 1 wk | · |
| Tempe Town Lake banner | 12′ | 8′ | ✓ | · | 6′ | · |
| Coach jersey logo | ✓ | ✓ | · | · | · | · |
| Scholarship athletes funded | 4 | 2 | 1 | ½ | · | 1 |
| Keepsake book placement | Back cover | Half page | · | Mention | · | · |
| Race Day Live broadcast | Title | ✓ | ✓ | · | · | · |
| Custom sponsor video | ✓ | · | · | · | · | · |
| Quarterly impact report | ✓ | ✓ | ✓ | ✓ | ✓ | Season recap |
| Tax-deductible path | Marketing | Marketing | Marketing | Marketing | Marketing | 501(c)(3) |
| Get started | Apply → | Apply → | Apply → | Apply → | Apply → | Apply → |
See an empty cell you wish were a checkmark? We customize — talk to us.
What $5,000
actually buys.
Same budget. Pick where it lands. We'll let you decide which one your athlete will still talk about in 15 years.
- 💼~6 days of one full-stack marketing employee
- 📰1 mid-tier sponsored newsletter blast that scrolls past inboxes
- 📍5 weeks of LinkedIn impression ads · ~120k blurred-eye scrolls
- 🏬1 trade-show booth with stale candy and a fishbowl giveaway
- 🪧4 weeks of a freeway billboard in a market that's not yours
None of which earn a single ten-year-old saying your brand's name.
- 🏁Race Day naming rights — banner, naming, hand the medals
- 🥇Your logo etched on every medal handed out that day
- 📩Logo on the Weekly Drop email that week — 64% open rate
- ⭐1 fully-funded scholarship athlete · named in your honor
- 📸Photos of athletes wearing your medals · released for your social
- 🏞️Booth or activation at the race · 10×10 on the beach
= the Captain tier. Memorable, photographable, taxonomically real.
The math is the same. The story you tell at the all-hands is not.
Power-ups for
any tier.
Add any of these to a tier — or run them solo. Most partners stack one or two of these onto a Crew or Tide to get exactly the placement they want.
Co-design a coach-witnessed badge. It enters the 99 system, appears on every athlete who earns it, and ships with your name etched in.
Logo + tagline at the bottom of one Friday Weekly Drop email — the parent inbox that gets opened more than anything we send.
One week's digest carries your logo + a 40-word note. Goes to every parent of every active athlete. Cheap, repeatable, high-trust.
Outfit the next intake of instructors. Logo on rashguards, hats, dry bags. Instructors wear it on every practice + race day for a year.
Standalone vinyl banner on the practice beach. Sized 6′ wide. Posted every practice + race day at the put-in.
Logo lives in the footer of every athlete's public trophy URL for one season. Shared by parents to grandparents on day one of the season.
Hardcover photo book auto-generated for every athlete at season's end. Back cover is yours — printed, shipped, sitting on a coffee table for years.
Logo on the live broadcast we run from the beach + bunting + a host shout-out. Goes out to the family group chat in real time.
Every dollar
hits the water.
Zero sponsor money pays coach salaries. Not a cent. Coaching is funded entirely by parent tuition — that's a closed loop. Your sponsorship dollar buys a paddle, a life jacket, a scholarship, a medal. It puts an athlete on a board who wouldn't otherwise be there.
Here's the actual breakdown of a Lighthouse ($25k) sponsorship — every other tier is proportional. 100% goes to athletes, athlete-direct.
11 full-season scholarships for athletes who can't afford the $895 tuition
Youth-sized SUPs · 3 new boards/year for the academy fleet
Adjustable paddles, USCG-rated PFDs, leashes, helmets, rescue gear
Badge medals, athlete workbooks, video training library, season swag for every paddler
Medals, timing chips, race-day photographers, podium ribbons
Hardcover season books, trophy URL hosting, athlete jerseys
Our pledge: 100% of every sponsorship dollar is athlete-direct — boards, paddles, life jackets, scholarships, race-day medals, season keepsakes. Coach pay comes from parent tuition. We publish a 1-page sponsor ledger every season with the actual receipts. No agency middleman, no admin overhead pulled from your check.
Live in
30 days.
No agency in the middle. No 90-day procurement cycle. Four steps, run by the founder, end to end.
- Step 1Day 0Inquiry call
30-min call. We learn your goals, you see the actual data. We'll send a proof of one placement live the same day.
- Step 2Day 7Custom package
Written proposal: tier + à la carte + scholarships, with a placement-by-placement spec and a single price.
- Step 3Day 14Brand kit + proofs
You send your logos + brand standards. We send back proofs of every placement. You approve in one round.
- Step 4Day 30Live on every surface
Your brand is on the trophy URLs, the emails, the medals, the boards. Quarterly impact report follows.
Quarterly Impact
Report.
Every 90 days you get a real report — not a thank-you note. Trophy URL views with your logo, email opens, badge unlocks under your name, medal photos, athlete shoutouts. Numbers your boss can sign off on.
- ✓Placement-by-placement impression counts
- ✓Photos + videos of every physical placement
- ✓Direct quotes from sponsored athletes + parents
- ✓Renewal recommendation with optional adjustments
“Maya earned her Pivot Turn badge in Week 3. Thanks for putting her on the water this season.”
Sponsor
one kid.
Three pathways, one dollar at a time. $895 covers an Academy season athlete (8 weeks · Tempe Town Lake). $2,295 covers a Field School student (6 weeks · Lake Saguaro · ESA homeschool curriculum). $3,270 covers an Adaptive 1:1 student (DDD-served · 1:1 ratio · HIPAA-aware progress notes).
You can name the dedication (“Maya's season, sponsored by [You]”) or stay anonymous. Either way you get a hand-written thank-you note and a recap with photos. Tax-deductible — Arizona SUP Academy is a 501(c)(3) non-profit (IRS determination pending; sponsorships reclassified to charitable contribution once determination letter is in hand).
Dear future partner,
I started Arizona SUP Academy because I'm a parent of youth who'd rather scroll than move. I'm guessing you know that one too — yours, your neighbor's, the ones on your team's LinkedIn pages. We don't have a screen-time problem. We have an outdoor-on-purpose problem.
Phoenix has one of the most accessible stand-up paddle venues in the country sitting in the middle of downtown Tempe, and zero structured youth programs to put athletes on it. I built this thing — instructors, curriculum, badges, the digital surfaces — to fix that, exactly that. We start Spring 2027.
I am writing to you because I want a small number of right partners — not a long sponsor list. Five Founding Partners. The brands my families already buy, the local Phoenix institutions parents already love, the gear companies whose boards we already paddle on. I want a sponsorship deck that, ten years from now, looks like the early days of a sport in this state.
If that sounds like you, the form below takes 90 seconds and lands directly in my inbox. I read every one. I reply within 48 hours. No agency, no funnel. Just me and the lake.
Brands we'd love
to share a beach with.
We're not trying to fit every brand. The partners we're looking for share a thesis: youth outside, screens down, real skills, real community.
Red Paddle, Starboard, Naish, Fanatic, BIC/Tahe — and gear: Werner, Black Project, KIALOA, Quickblade, Onit Pro, NRS. We outfit ~30 boards/season; obvious fit.
Stanley, Hydro Flask, YETI, Costa Sunglasses, Sun Bum, Vuori, lululemon, Athleta, REI. Parents already buy these for the lake. Co-brand it.
Pita Jungle, OHSO Brewery, Cold Beers & Cheeseburgers, Top Golf, Eegee's, AJ's Fine Foods. Race-day food + parking + post-paddle hangs.
Pediatric clinics, orthodontists, family dentists, financial planners, family real-estate. Long-trust relationships with parents.
Anyone with a "youth outside" or "water sports" or "STEM-meets-athletics" thesis. We'll write the case study with you.
Phoenix Children's, Arizona Community Foundation, family DAFs. The scholarship tier is built for you.
Built on receipts.
Every sponsor dollar buys gear, scholarships, or race-day. Coach pay is tuition-funded.
Every season we publish a 1-page line-item ledger. Receipts on request.
Registered AZ entity. Stripe-verified payments. Clean books from day one.
American Canoe Association-aligned coaching frameworks. Instructors cert-tiered.
Every PFD, leash, and helmet meets US Coast Guard youth-water-sport standards.
Joshua reads every inquiry. No agency, no BDR, no sponsorship sales team.
By 2031,
your name lives here.
The Founding Partners get their name on all of it. Year 1 logo on emails. Year 3 logo on the regional circuit. Year 5 your name on the trophy when the first Arizona athlete stands on a Worlds podium.
The early sponsors of Little League didn't know what they were buying either.
Real questions,
real answers.
Where does the sponsorship money actually go?+
Is this tax-deductible?+
How do payments work?+
How long is a sponsorship term?+
Do you offer multi-year discounts?+
Who's the audience? Is this the right fit for my brand?+
Can I customize a package?+
What about brand standards and content rights?+
What if I just want to support but stay anonymous?+
Let's build
something real.
One conversation. No commitment. We'll walk you through the actual numbers and build a package that fits.
Arizona SUP Academy LLC · Tempe Town Lake · A1 brand assets and 2025 reach deck available on request.