Your team
needs the assets.
Logo, colors, fonts, OG card, voice notes. Self-serve. Use this kit when your CMO asks for the brand book, or when your designer needs the HEX values for a co-branded asset. No login.
Just SUP.
Academy underneath.
Pure typographic lockup. "SUP" in the cyan → fuchsia → orange gradient, "ACADEMY" wide-tracked underneath. Two variants: navy ACADEMY for light surfaces, white ACADEMY for dark.
Always: "SUP" sits as the gradient hero word, "ACADEMY" wide-tracked directly under it. ACADEMY color matches surface contrast — navy on light, white on dark. No badge, no illustration, no third element.
Ten colors.
Click to copy.
The ten brand colors. Click any HEX to copy. Use Ocean/Navy on white. Use Cyan + Fuchsia for the logo gradient. Use Dawn (yellow) sparingly as accent.
Deepest brand backdrop
Headlines on white
Trust + structure
Logo gradient · left half
Logo gradient · right half · primary CTA
Founding Partner energy
Founding Partner energy
Accent · highlights · podium
Pledge / trust signals
Body copy on white
Two fonts.
That's the system.
Sport-poster condensed sans. Use for headlines, athlete numbers, race-day pillars. Always tight tracking (-0.02em), tight line-height (0.85–0.95).
Grotesque sans. Use for everything else: body, eyebrows, pills, buttons. Default weight 500 for body; 700–900 for emphasis. Tabular numerals for stats.
Six glyphs.
Six tiers.
Use these emojis when writing about your tier. We use them consistently across every surface — email, page, deck — so your team can spot the brand in a glance.
The OG.
When someone shares arizonasup.com/sponsors on LinkedIn or Slack, this is the card that renders. 1200×630 PNG. Generated on the edge from /sponsors/opengraph-image.
⬇Download share card →on the water.
Sound like
a coach. Not an agency.
When you write about Arizona SUP Academy in your own materials — annual report, shareholder letter, internal slide — these are the five rules.
Write like a confident coach.
Don't market-speak like a brochure.
"Six tiers. $895 to $25k."
Avoid "Wide range of partnership opportunities."
Plainstate the program: 8 weeks, 99 badges, Tempe Town Lake.
Don't puff: "transformative aquatic experience."
Name the athletes: Maya, Jaxon, Sofia.
Don't aggregate: "our young paddlers."
Receipts: "100% of sponsor dollars to athletes."
Don't hand-wave: "supporting youth athletics."
Need something else?
Vector logo variants, brand-color Figma file, alt OG sizes for Instagram or X — email and we'll send within 24 hours.